This book is
important and
beautifully written ...

22 June Cambridge

19 April Oundle

3 March Cambridge

3 Nov Dartington

29 Sept Nottingham

5 July Bristol

21 June Derby

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Chapters at a Glance
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 Getting into shape
1 The Myth of the Mousetrap
2 Understanding our Creativity
3 Engaging with Reality
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 Dealing with resistance
4 Blind
5 Opening their eyes
6 Frozen
7 Interested
8 Integrated
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24 Principles

This book is for anyone who ever had an idea for making the world a slightly better place - but no one would listen. Or if they did listen, they said it wouldn't work. Or it was too risky, or not their area - or they just made so many objections that you got fed up and dropped the whole thing…

How to get your ideas adopted will change all that. This important, enjoyable and stimulating book explains why it's so difficult to get a new idea adopted, and how to get your ideas taken seriously and put into action.

The environmental, social and economic changes facing us today mean that new ideas are more urgently required than ever - and yet they are too often met with total resistance. "How to get your ideas adopted" explains why - and, more importantly, what you can do about it. Carrying on from where Malcolm Gladwell's The Tipping Point left off, it also explains how to prepare your ideas and your outlook to give you the best chance of success, and then reveals the secrets of overcoming the four critical stages of resistance from others.

Anne Miller is probably one of the world's most successful female inventors. Freely crossing the boundaries between technological innovation, business and social change, and drawing on practical psychology and illuminating case studies from her own and others' experiences, her exhilarating manifesto for how creativity can make a difference is both a practical guide to bringing ideas to fruition, and an inspiring demonstration of the power of individuals to make the world a better place.

Some of the things you’ll discover in the book

1. What do the Telephone, The Beatles, and talking movies have in common?

2. Why do so many people falsely think they are not creative?

3. What can we learn from the inventor of US patent 3,771,192: a combined toy dog and vacuum cleaner?

4. What is the first stage of resistance?

5. How did AIDs activists change the way new drugs were tested so quickly?

6. What did the Japanese firm Toray do to overcome the aviation industry’s resistance to using carbon fibre?

7. What can we learn from the success of the London Congestion Charge?

8. What did General George Marshall do to help his idea get adopted (for US aid to Western Europe after World War II)

Click here to find out the answers